Turning commercial ambition into predictable, scalable revenue
Commercial leadership and execution for founder-led and investor-backed B2B technology companies.
Embedded, hands-on, and accountable.
This is delivery, not advisory.
Discuss your commercial goals,
growth challenges and current priorities
I have learnt from the best and delivered results in complex,
high-performance B2B environments.
When growth stalls,
it usually looks like this
-
Pipeline looks strong but deals
    are not closing in the current quarter
​
-
Sales teams are busy
    but not busy closing
​
-
Forecasts are optimistic
    rather than credible
​​
-
Founder-led selling is
    becoming a bottleneck
​
-
Growth expectations are
    not being metÂ
​​
You do not have a pipeline shortage.​
You have a pipeline you cannot trust,
cannot convert, cannot scale.
​
Until that is fixed, more pipeline
just creates more noise.
​
This is an execution problem
that needs fixing.
​
Left unresolved , this leads to missedÂ
targets, wasted effort, and increasingÂ
pressure from leadership and investors.
Understand where pipeline, deals and execution are holding growth back
Understand where pipeline, deals and execution are holding growth back
The Commercial problems I fix
Unclear positioningÂ
and weak valueÂ
narrative that failsÂ
to convertÂ
Deals that lackÂ
control, strucutre,
and qualification
discipline
Pipeline that looks healthy but does not convert at the right rate
Forecasts that
cannot be trusted
by leadership or investors
Founder-led selling that does not scale beyond the
individual
I bring clarity to what is real, control to what is winnable, and focus to what actually drives revenue.Â
Sales Execution
Â
Hands-on execution to win more business and accelerate growth. From new market entry and pipeline creation to strategic account wins and revenue acceleration.Â
Fractional Sales Leadership
Â
Experienced leadership to build structure, improve performance, and create predictable revenue. Sales team leadership, process improvement and commercial discipline. Â
Founder Commercial CoachingÂ
Â
An experienced commercial operator in your corner.
Strategic guidance, opportunity reviews, and clear decisions to drive growth and reduce founder dependency.Â
Explore the right starting point based on your business and commercial priorities
How I helpÂ
Results that matter
90 days
Â
forecast credibility
resroredÂ
2 -3x
Â
pipeline coverageÂ
increaseÂ
$80m+
Â
ARR business scaled Â
$170m+
Â
enterpriseÂ
deals closed Â
I worked with Dave through an eight-week Commercialisation Sprint, and the impact was significant.
​
This was something I had been working on, on and off, for almost three years. Within eight weeks, we nailed the product, the ICP and the path to launch. Everything became much clearer.
​
I would highly recommend Dave and The Sales Operator to any B2B founder or commercial leader looking to bring clarity, structure and momentum to their offer and go-to-market strategy
​
SALDIÂ Founder